AI & GTM Strategy Experts for Building Services Firms
AI & GTM Strategy Experts for Building Services Firms
Move ahead with Everwind Labs. AI & GTM strategy experts readying building industry insiders for a transformed market.
Why Everwind? Because the business of servicing buildings is about to look very different, and staying in the game means having someone in your corner who knows how to play it. I started Everwind Labs to help veteran building industry operators make the pivot, bringing together experience across the built environment, tech, and private equity so the people who know this business can keep their doors open.
Why Everwind? Because the business of servicing buildings is about to look very different, and staying in the game means having someone in your corner who knows how to play it. I started Everwind Labs to help veteran building industry operators make the pivot, bringing together experience across the built environment, tech, and private equity so the people who know this business can keep their doors open.
Why Everwind? Because the business of servicing buildings is about to look very different, and staying in the game means having someone in your corner who knows how to play it. I started Everwind Labs to help veteran building industry operators make the pivot, bringing together experience across the built environment, tech, and private equity so the people who know this business can keep their doors open.
Brie Entel
Founder
Team Experience
Operators and innovators blending buildings and tech
Brie Entel
Brie Entel
Co-founder & Strategy Lead
Brie has spent almost 20 years guiding B2B companies through growth spurts. She previously led Facility Management marketing and innovation for Sodexo’s $2B NorAM FM portfolio. Brie currently works with PE PortCos and is a certified GTM Advisor at GTM Partners.
Credentials: MS in Marketing - Certs: GTM, Design Thinking, Strategy, Scrum · Former VP, Sodexo
MS, Marketing - Certs: GTM, Design Thinking, Strategy, Scrum · Former VP, Sodexo
Evan Madden-Peister
Evan Madden-Peister
Co-founder & AI Advisor
Evan is an Advisor for Everwind. Evan has 17 years of experience as a product lead for clients in the tech, hospitality, and building sectors. He has extensive experience with startups and venture capital, and in implementing aI tools for business efficiency. He is currently a Senior Consultant at Capgemini Invent.
Evan is an Advisor for Everwind. Evan has 17 years of experience as a product lead across the tech and hospitality sectors. He advises early-stage startups on launch readiness and mid-sized companies on agentic AI. He is currently a Senior Consultant at Capgemini Invent.
Credentials: MBA - Certs: Design Thinking, Product, Scrum; Senior Consultant - Capgemini Invent
MBA - Certs: Design Thinking, Senior Consultant - Capgemini Invent
The Strategy Foundations of Everwind Labs
01
Human-Centered Design
We believe in the power of "How might we?" Human-centered design still belongs at the foundation of a digital, AI-powered world.
01
Human-Centered Design
We believe in the power of "How might we?" Human-centered design still belongs at the foundation of a digital, AI-powered world.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
02
Most Likely Wins
We stay grounded in reality. We back the most likely wins, not longshots.
02
Most Likely Wins
We stay grounded in reality. We back the most likely wins, not longshots.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
03
Timeboxed, Sprint-Based
Endless retainers don't deliver concrete results. Our work runs in short, focused sprints built around actionable deliverables.
03
Timeboxed, Sprint-Based
Endless retainers don't deliver concrete results. Our work runs in short, focused sprints built around actionable deliverables.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
01
Design with Purpose
We believe every pixel should solve a problem. Beautiful visuals matter, but meaningful experiences create lasting impact.
04
Finance, not Flattery
Everything starts with proven business principles. We speak plainly about your economics and risks, then run the numbers that actually matter.
04
Finance, not Flattery
Everything starts with proven business principles. We speak plainly about your economics and risks, then run the numbers that actually matter.
The Offers
Plug & Play Packaged Services
Let's make it easy. Pick your 'most likely' service package and we'll take it from here. Our strategy sprints are timeboxed, project-based, and focused on clear deliverables.
Don't see something you need? Send us a note.
GTM 60 Sprint
Turnaround lagging sales in just a few weeks with an audit, actionable recommendations, and a 6-12-month marketing plan.
Commercial Audit & Recommendations
Select marketing foundation deliverables
Sales priorities and high-level roadmap
100 to Win
Position to win in 100 days with a clearly defined commercial strategy, marketing plan, and execution support to relaunch.
Audit and alignment of commercial functions
Reworked GTM plan, marketing, and sales enablement
Hands-on launch and execution of the win strategy
Pre + Post M&A Push
Accelerate growth through mergers, acquisitions, or an exit. Everwind provides hands-on support before and after M&A deals, easing the transition without adding pressure on your team.
Pre-sales positioning, marketing plans, strategy
Post-acquisition brand integration, sales training
Pre-exit readiness to boost sale price
EverWorkshops
Jump start projects with a structured design thinking workshop.
GTM Alignment Workshop
Annual Planning & OKRs
Product / Program Kick Offs
The AI Snapshot
In 60 days, you'll know whether AI can grow your revenue and exactly where to put it to work. Get an audit, clear recommendations, and a practical implementation snapshot.
Use-case mapping and prioritization
Prompt systems and operating procedures
Training and governance
The AI Roadmap
Set your AI strategy with a customized AI roadmap for your organization. Identify the right AI use cases, map workflows, implement the right tools, and train your team to use them.
AI scoping: workflows, build-or-buy
6- to 12-month roadmap
1-2 pilots to get real use cases
The Offers
Plug & Play Packaged Services
Don't see something you need? Send us a note.
GTM 60 Sprint
Turnaround lagging sales in just a few weeks with an audit, actionable recommendations, and a 6-12-month marketing plan.
Commercial Audit & Recommendations
Select marketing foundation deliverables
Sales priorities and high-level roadmap
100 to Win
Position to win in 100 days with a clearly defined commercial strategy, marketing plan, and execution support to relaunch.
Audit and alignment of commercial functions
Reworked GTM plan, marketing, and sales enablement
Hands-on launch and execution of the win strategy
Pre + Post M&A Push
Accelerate growth through mergers, acquisitions, or an exit. Everwind provides hands-on support before and after M&A deals, easing the transition without adding pressure on your team.
Pre-sales positioning, marketing plans, strategy
Post-acquisition brand integration, sales training
Pre-exit readiness to boost sale price
EverWorkshops
Jump start projects with a structured design thinking workshop.
GTM Alignment Workshop
Annual Planning & OKRs
Product / Program Kick Offs
The AI Snapshot
In 60 days, you'll know whether AI can grow your revenue and exactly where to put it to work. Get an audit, clear recommendations, and a practical implementation snapshot.
Use-case mapping and prioritization
Prompt systems and operating procedures
Training and governance
The AI Roadmap
Set your AI strategy with a customized AI roadmap for your organization. Identify the right AI use cases, map workflows, implement the right tools, and train your team to use them.
AI scoping: workflows, build-or-buy
6- to 12-month roadmap
1-2 pilots to get real use cases
The Offers
Plug & Play Packaged Services
Let's make it easy. Pick your 'most likely' service package and we'll take it from here. Our strategy sprints are timeboxed, project-based, and focused on clear deliverables.
Don't see something you need? Send us a note.
GTM 60 Sprint
Turnaround lagging sales in just a few weeks with an audit, actionable recommendations, and a 6-12-month marketing plan.
Commercial Audit & Recommendations
Select marketing foundation deliverables
Sales priorities and high-level roadmap
100 to Win
Position to win in 100 days with a clearly defined commercial strategy, marketing plan, and execution support to relaunch.
Audit and alignment of commercial functions
Reworked GTM plan, marketing, and sales enablement
Hands-on launch and execution of the win strategy
Pre + Post M&A Push
Accelerate growth through mergers, acquisitions, or an exit. Everwind provides hands-on support before and after M&A deals, easing the transition without adding pressure on your team.
Pre-sales positioning, marketing plans, strategy
Post-acquisition brand integration, sales training
Pre-exit readiness to boost sale price
EverWorkshops
Jump start projects with a structured design thinking workshop.
GTM Alignment Workshop
Annual Planning & OKRs
Product / Program Kick Offs
The AI Snapshot
In 60 days, you'll know whether AI can grow your revenue and exactly where to put it to work. Get an audit, clear recommendations, and a practical implementation snapshot.
Use-case mapping and prioritization
Prompt systems and operating procedures
Training and governance
The AI Roadmap
Set your AI strategy with a customized AI roadmap for your organization. Identify the right AI use cases, map workflows, implement the right tools, and train your team to use them.
AI scoping: workflows, build-or-buy
6- to 12-month roadmap
1-2 pilots to get real use cases
Standing still is a bigger risk.
You have to start somewhere.
Let’s start the conversation
Ready to pressure-test the next move?
Ready to pressure-test the next move?
Use the form for project details, or book a strategy call directly if you’re ready to move faster.
Use the form for project details, or book a strategy call directly if you’re ready to move faster.
